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  • My Nissan Cube - Hyper Cube Contest - Brain Riff

    Posted on April 5th, 2009 Kevin Grandia 4 comments

    The Nissan Cube’s Hyper Cube (HyperCube?) contest in underway and I’ve finally found 2 hours of quiet time away from the kids to get going on my online campaign to win one of 50 of these little beauties.

    You can go here to find all the details on the official Nissan Cube “Hyper Cube” Contest page. Tell ‘em Kevin sent you.

    Here’s a photo of the Nissan Cube I have my eye on:
    nissan cube hyper cube 1 300x255 My Nissan Cube   Hyper Cube Contest   Brain Riff

    Now I just have to convince Nissan that I am Cube Worthy. The way I see it, and being the practical thinker that I am, my best tactic is to use all the skills I’ve learned over the years from blogging, social media marketing and search engine optimization to show Nissan the value of giving one of these to me.

    It’s a classic “I scratch your back, you give me a car” scenario.

    So the first step in any good campaign is to just creatively splurge ideas on paper (or in this case in a blog post) - except for the one time we did it on pieces of a cardboard box, which by the way is an excellent medium for creativity. In my circles this creative splurge is referred to as a “brain riff” because it makes it sound like we’re doing something cool.

    So here I go, a little Nissan Cube HyperCube brain riff.


    QBert, remember that cute little video game guy?

    q bert My Nissan Cube   Hyper Cube Contest   Brain Riff

    Maybe I could dress up like QBert and drive up and down Vancouver’s Robson Street in a Nissan Cube!

    cube bert My Nissan Cube   Hyper Cube Contest   Brain Riff

    Or even better I could build a video game, where it’s litte Nissan Cubes hopping around on blocks instead of QBert!

    q bert My Nissan Cube   Hyper Cube Contest   Brain Riff

    The there’s the gangsta’ rapper Ice Cube:

    SUN0112 ICE CUBE

    Maybe Ice Cube and I could go roll with the homies in my Nissan Cube. Or, he could do a rap song all about me winning a Nissan Cube. And sticking with the whole “ice” and “cube” theme maybe we could kick it in the music video with Vanilla Ice:

    PRZ-007376

    Hmmm…. all good and very doable ideas, but I’m going to switch gears a bit here.

    What is everyone’s favorite type of cube? I would have to say without a doubt it would be the 1997 Canadian psychological thriller/horror/science fiction movie “CUBE” directed by Vincenzo Natali.

    Here’s a trailer:

    I GOT IT!

    We recreate the cube from the Cube Movie - 26 rooms high, 126 rooms across, 17,576 rooms - all of them blasting renditions of Vanilla Ice songs by a 7th grade band class. With you wearing a Q Bert costume and chased from room to room by Ice Cube the goal is to escape the Cube. Make it out alive and I win a Nissan Cube! You will, of course, win my undying gratitude for doing such a completely random thing solely for my benefit.

    It’s a win-win AND the perfect publicity stunt.

    Any volunteers?

    About the author: Kevin Grandia lives in Vancouver with his wife and two daughters. He is the managing editor of the award winning blog, DeSmogBlog.com and Director of New Media for the public relations firm Hoggan and Associates.
     

    4 responses to “My Nissan Cube - Hyper Cube Contest - Brain Riff”

    1. Wow Kevin that is a great idea… I wish I was as smart as you! Er, this is another Kevin Grandia making this comment.

      [Reply]

    2. Hi Kevin :)

      I would love to film and give you some coverage :)

      Please let me know what you decide :)

      Thanks!

      April

      [Reply]

      Kevin Grandia Reply:

      That would be awesome April.

      In fact, I’ll make you a deal. Help me out and if I win I’ll take you out for dinner in my fancy new Cube and we can talk about social media, social issues etc.

      [Reply]

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